I came up with this film idea for a collaboration project called "Skärpning", started by an organization called Make Equal. The project was about Online behavior and we at Friends decided to focus on parents influencing their kids on how to treat others in social media. I took an example that is very common in Social Media, even from grown ups and parents, and placed it in a "real life" situation. I had close to no budget at all and got some great pro bono production help from an agency called Glory Days. The film reached more than 560 000 organic views on Facebook and YouTube.